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Peacock Life
by
Shabnam Gupta
Role Overview
As the sole visual communication designer at Peacock Life, I played a key role in shaping the brand’s creative identity across multiple platforms. I developed a variety of design collaterals, including websites, gifting materials, invites, and social media content.
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For social media, I managed the entire process—from strategizing and planning posts to designing content, writing captions, and creating engaging reels by editing videos and photos. I also conceptualized and moodboarded ideas for reels, contributing to art direction by providing references and concepts, which were later brought to life by external teams through their expertise in shooting them.
In addition to my work for Peacock Life, I handled projects for their sister brands, The Orange Lane and Peacock Life Living, ensuring cohesive branding across all ventures. This experience refined my ability to translate ideas into impactful visual narratives, blending creativity with strategy to deliver designs that resonate with the brand's ethos.
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